COMMERCIAL
COLLECTION
COMMERCIAL
COLLECTION
COMMERCIAL
COLLECTION
Beer, Logos, new Emojis, the color Blue and a Super Bowl spot. Take a scroll-friendly look at a few gems along the way in the commercial space – also known as real world, name-brand clients, bigger teams and occasionally bigger budgets.
Beer, Logos, new Emojis, the color Blue and a Super Bowl spot. Take a scroll-friendly look at a few gems along the way in the commercial space – also known as real world, name-brand clients, bigger teams and occasionally bigger budgets.
TECATE
Packaging Design US and MX. On shelf from 2011 to 2017, which for beer packaging, is a long time. When I moved to New York I was surprised by the amount of Tecate consumed in Brooklyn. Hipsters. Then I started doing it too.
Client: Heineken USA
Made with: HMSDesign
Production: Gary Holda
CAMPBELL'S
KITCHEN
What’s for dinner? Campbell’s Kitchen, a 10-year old, 1-Million views per month recipe site under the Campbell’s umbrella, needed a facelift, to say the least. 6 months of strategy and UX resulted in a new Identity, Website, App, 40+ Recipe Videos and a mountain of social content. Finding a way to stand out in an ever-growing cooking category. Dinner? Solved.
Made with: RAIN
ECD: Will Hall
CD: Andy Sheffield
Digital Lead: Cassia Brooks
Designer: Chloe Hutton
Recipe Videos
Food Studio: HONE
Directed by Nathan Breton
DOS EQUIS
Packaging & Identity Design US and MX. Never met the Most Interesting Man in the World, which is bullcrap. Hope you enjoyed that beautifully-packaged beer before you got launched into space.
Client: Heineken USA
Made with: HMSDesign
Production: Gary Holda
SPAGHETTIO'S OMOJI
April Fool’s Day video introducing a brand new emoji...GET IT???
CD: Andy Sheffield
Editor: Matt Jeon
GIFs & Mini-Vids: David Czyz & Nathan Breton
L'ORÉAL USA
Making Corporate Comms beautiful by forgoing the standard talking heads for a more beautiful approach to L’Oréal scientist Balanda Atis’ breakthrough with blue.
ECD / Co-Director: Will Hall
Co-Director: Tim Whitney
ACD: Andy Sheffield
Line Producer: Nathan Breton
DP: Erik Shirai
FLOCKU
90+ Photos in 3 days? No problem. All for the love of CONTENT.
ECD: Will Hall
ACD: Andy Sheffield
Photography: Hanna Agar
Prop Stylist: Rachel Hornaday
We also built a giant sheep costume and shot a variety of digital shorts, collected here as a summer camp supercut. I regret nothing.
Director: Nathan Breton
Writer: Thom Crowley
ECD: Will Hall
Producer: Olivia Bosek
Sheep Costume by Furry Puppet
Supercut by Me & Miley Cyrus
LEGRANDE
Identity for a new lounge inside the Time Hotel in New York’s theater district. They make a good martini, I checked.
Client: LeGrande
Made with: RAIN
ALEXA SMART HOME
A jaunty little ditty to get you in the mood to make your home smarter, with Alexa.
CD: Andy Sheffield
Producer: Olivia Bosek
Illustration & Animation by Animade
CHUNKY SUPER BOWL
I won’t overstate my role on this one, but hey it’s a Super Bowl ad. I gave an assist to ECD Will Hall in ultimately cracking the code of the first person perspective, and did the initial pitch storyboards. Those guys did a whole lot of hard work and I peppered in some commentary in post.
Made with RAIN
Client: Campbell's
Executive Producer: Tim Whitney
ECD: Will Hall
Directed by Ian Schwartz (Prettybird)
