COMMERCIAL
COLLECTION

COMMERCIAL
COLLECTION

COMMERCIAL
COLLECTION

Beer, Logos, new Emojis, the color Blue and a Super Bowl spot. Take a scroll-friendly look at a few gems along the way in the commercial space – also known as real world, name-brand clients, bigger teams and occasionally bigger budgets.

Beer, Logos, new Emojis, the color Blue and a Super Bowl spot. Take a scroll-friendly look at a few gems along the way in the commercial space – also known as real world, name-brand clients, bigger teams and occasionally bigger budgets.

TECATE

Packaging Design US and MX. On shelf from 2011 to 2017, which for beer packaging, is a long time. When I moved to New York I was surprised by the amount of Tecate consumed in Brooklyn. Hipsters. Then I started doing it too.
Client: Heineken USA
Made with: HMSDesign
Production: Gary Holda
AndySheffield_Commerical_Tecate2

CAMPBELL'S
KITCHEN

What’s for dinner? Campbell’s Kitchen, a 10-year old, 1-Million views per month recipe site under the Campbell’s umbrella, needed a facelift, to say the least. 6 months of strategy and UX resulted in a new Identity, Website, App, 40+ Recipe Videos and a mountain of social content. Finding a way to stand out in an ever-growing cooking category. Dinner? Solved.
Made with: RAIN
ECD: Will Hall
CD: Andy Sheffield
Digital Lead: Cassia Brooks
Designer: Chloe Hutton
Recipe Videos
Food Studio: HONE
Directed by Nathan Breton
Andy Sheffield - Campbell's Kitchen
Andy Sheffield - Campbell's Kitchen
Andy Sheffield - Campbell's Kitchen
Andy Sheffield - Campbell's Kitchen

DOS EQUIS

Packaging & Identity Design US and MX. Never met the Most Interesting Man in the World, which is bullcrap. Hope you enjoyed that beautifully-packaged beer before you got launched into space.
Client: Heineken USA
Made with: HMSDesign
Production: Gary Holda
Andy Sheffield - Dos Equis
Andy Sheffield - Dos Equis
Andy Sheffield - Dos Equis

SPAGHETTIO'S OMOJI

April Fool’s Day video introducing a brand new emoji...GET IT???
CD: Andy Sheffield
Editor: Matt Jeon
GIFs & Mini-Vids: David Czyz & Nathan Breton
Andy Sheffield - SpaghettiOs Omoji
Andy Sheffield - SpaghettiOs Omoji
Andy Sheffield - SpaghettiOs Omoji

L'ORÉAL USA

Making Corporate Comms beautiful by forgoing the standard talking heads for a more beautiful approach to L’Oréal scientist Balanda Atis’ breakthrough with blue.
ECD / Co-Director: Will Hall
Co-Director: Tim Whitney
ACD: Andy Sheffield
Line Producer: Nathan Breton
DP: Erik Shirai
Andy Sheffield - L'Oreal USA
Andy Sheffield - L'Oreal USA
Andy Sheffield - L'Oreal USA
Andy Sheffield - L'Oreal USA
Andy Sheffield - L'Oreal USA
Andy Sheffield - L'Oreal USA

FLOCKU

90+ Photos in 3 days? No problem. All for the love of CONTENT.
ECD: Will Hall
ACD: Andy Sheffield
Photography: Hanna Agar
Prop Stylist: Rachel Hornaday
Andy Sheffield - FlockU
Andy Sheffield - FlockU

LEGRANDE

Identity for a new lounge inside the Time Hotel in New York’s theater district. They make a good martini, I checked.
Client: LeGrande
Made with: RAIN
Andy Sheffield - LeGrande
Andy Sheffield - LeGrande
Andy Sheffield - LeGrande
Andy Sheffield - LeGrande

ALEXA SMART HOME

A jaunty little ditty to get you in the mood to make your home smarter, with Alexa.
CD: Andy Sheffield
Producer: Olivia Bosek
Illustration & Animation by Animade
Andy Sheffield - Amazon Alexa Smart Home
Andy Sheffield - Amazon Alexa Smart Home

CHUNKY SUPER BOWL

I won’t overstate my role on this one, but hey it’s a Super Bowl ad. I gave an assist to ECD Will Hall in ultimately cracking the code of the first person perspective, and did the initial pitch storyboards. Those guys did a whole lot of hard work and I peppered in some commentary in post.
Made with RAIN
Client: Campbell's
Executive Producer: Tim Whitney
ECD: Will Hall
Directed by Ian Schwartz (Prettybird)
Andy Sheffield - Campbell's Chunky Super Bowl

COLLECTIONS–

© 2020

ANDY SHEFFIELD

specializes in design, creative and art direction for visual identities, film, motion, digital, music, interactive, and good old fashioned graphic design. He currently makes movie posters in Los Angeles, California.
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