AMAZON
GAMING

AMAZON
GAMING

Can we make these plastic buttons look sexy? Bet your Alexa we can. With a robust list of mandatory inclusions, 20 person conference calls, somewhat unrelated narrative threads and multiple brands involved, there’s a whole lot of reasons this should have gone off the rails. But through good relationships, clear vision and plenty of grit it stayed thoroughly on track, debuting at Amazon’s 2017 re:Invent conference in Las Vegas to rare keynote-video-applause (it’s a thing, promise). So without further ado, Alexa, let’s play a game:

Can we make these plastic buttons look sexy? Bet your Alexa we can. With a robust list of mandatory inclusions, 20 person conference calls, somewhat unrelated narrative threads and multiple brands involved, there’s a whole lot of reasons this should have gone off the rails. But through good relationships, clear vision and plenty of grit it stayed thoroughly on track, debuting at Amazon’s 2017 re:Invent conference in Las Vegas to rare keynote-video-applause (it’s a thing, promise). So without further ado, Alexa, let’s play a game:

SQUADRON

Client:
Amazon
My Role:
Overall creative and art direction, narrative structure. Beating an animatic into place with my Director Nate. Making sure the bass was on point. Get it to the finish line, vision intact.
Made with: RAIN
Creative Director: Andy Sheffield
Director: Nathan Breton
Producer: Olivia Bosek
Coordinator: Alex Max
Account Supervisor: Jaclyn Schillinger
Live Action Cinematography: Christopher Webb
Live Action Compositing: Kalani Hubbard
3D: Michael Kislovsky, Krzysztof Pianko
Editor: Jonah Einstein
Sound Design: Waterline
Color: Gary Scarpula
Andy Sheffield - Amazon Alexa Gaming
Andy Sheffield - Amazon Alexa Gaming
Andy Sheffield - Amazon Alexa Gaming
Andy Sheffield - Amazon Alexa Gaming

BEHIND THE SCENES

By merging live action and 3D (after we debated it forever) we were able to keep intact the visual style of each section – within time and budget. What’s that music to your ears, time and budget? Glorious.
© 2018

ANDY SHEFFIELD

specializes in design, creative and art direction for visual identites, film, motion, digital, music, interactive, and damn fine graphic design. Always on brief but never boring.
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